Mad Rabbit Tattoo Aftercare vs Lotion

We hear it daily... “My tattoo just doesn't look as good as it did when I got it.”  So we always ask, “What have you been caring for it with?”

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Once one notices the fade, there’s panic. Thus a quick fix - most likely something you found lying around the house: lotion or moisturizer. For the next 20 minutes your tattoo starts looking refreshed again. However, this won’t last long. It may not even last 20 more minutes. Soon you’ll be back to a faded, dimming tattoo. Tattoos need more than just regular lotion. They need real hydration and nourishment curated from real ingredients. 

Myth: Body lotion works perfectly on tattoos - there’s no need for anything else. 

Fact: Tattoos deserve specific care. Regular lotion and moisturizer are not intended to refresh your tattoo or to stop its fading.  

Ingredients are the key to this debate. Do you know what is in your lotion or moisturizer? Can you pronounce all of the ingredients? The main purpose of lotion is for dry skin. According to Harvard Health, “all moisturizers help with dry skin for a pretty simple reason: they supply a little bit of water to the skin and contain a greasy substance that holds it in.” Is this what you want for your tattoo? Is your tattoo actually “dry” like how you would describe your skin in the winter? Or are you looking for a balm that is specifically made for tattoos - for the purpose of revitalizing, replenishing, and preserving your ink?

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We’re hoping it’s the second option. Don’t let your tattoo fade by being naive or misinformed. Tattoo care needs to be tattoo specific and have a combination of ingredients that not only moisturize your skin but also focus on exfoliation and regeneration. Longevity in color is key and good ingredients will keep your ink looking just like it did on the day you got it. 

Mad Rabbit is a balm specifically made for tattoo care. The ingredients are simple. Natural. We use only the best organic ingredients and are made in the USA, specifically the Los Angeles area. 

We are the specific care your tattoos deserve.

Reach out to us with any questions. 

Our products


Make Tattoos Brighter

Best Sellers
Tattoo Balm

The balm you all know and love. Apply daily to keep your tattoos looking vibrant, and nourished for years to come.


Protect from the Sun

SPF 30 Sunscreen

All tattoos are susceptible to sun damage. Protect your ink with our all-natural sunscreen before stepping out under harmful UV rays.


Replenish Damaged Skin

Soothing Gel

Finally, a soothing gel MADE for new tattoos. Other products contain petroleum jelly, which can prevent proper airflow to your tattoo while it heals.